Due to NDA, I can't share specific details of the project, feel free to reach out to learn more about my design process and takeaways!
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The rebrand of Cathay Cargo
As part of its rebranding campaign, Cathay Cargo’s website has undergone a website redesign to reflect its brand ethos. The freshly designed platform strives to serve as a comprehensive digital gateway, providing easy access to the airline’s range of services and solutions. Through improved navigation, a restructured website hierarchy, and the integration of intuitive features, the user-friendly interface ensures a seamless and hassle-free experience for customers.
Launched in March 2023
In my role as the Product Designer, I collaborated closely with product managers, engineers, and cross-functional stakeholders to ensure the new design adopted a contemporary design with appealing visuals that harmoniously align with the Cathay master brand across the homepage, content pages, and specialized shipment solution pages, while creating a professional and engaging online presence.
Shipped & launched in March 2023. We've received positive feedback from our customers thus far!
Won the 2023 Asian Experience Awards for Hong Kong User Experience of the Year - Logistics in October 2023. See media press here.
